LaFaye Pye, the Prosperity Strategist, is one of my business besties. We met via an intensive 6-week online course (of course!) in which it turned out that there were only a small handful of us who posted regularly and did our best to keep up with the content. After this course was finished, we all had to take a step back from what we were working on to decompress. But I would never trade that experience as all the amazing friendships that have come out of it.

When LaFaye was going through a re-brand, she brought me in to help. We looked at her current color scheme and visual elements, and talked through exactly what she was trying to communicate. She was very attached to her pinks and browns, only they weren't quite the right shades to communicate her position as an expert in her field. She was also attached to the Summer color psychology group with its flowing and feminine elements. To communicate her expert status, we tweaked her palette to encompass a Winter color scheme, and...

I met with Misty at a cute corner coffee shop in downtown Bath, Maine, the city of ships. Cafe Creme is the hangout of choice for many of the locals and boarding school students alike. Its intimate atmosphere encourages conversation and camaraderie, and the sea of treats under glass domes at the counter along with row of local coffees along the wall encourages you to stay awhile.

Misty had heard about me from my SCORE mentor. If you are unfamiliar with the SCORE program, its mission is to match entrepreneurs with seasoned business veterans. Misty, a mom with young kids like myself, was a massage therapist by trade, and working on developing an incredible app she called Thoughtful Giving. At the time she had entered the LA Top Gun competition to win funding for her business idea and wanted to connect with me to learn more about branding and design.

I was more than happy to meet with her as one, she was obviously a fellow go-getter, two, I love talking branding and design,...

I had a question about the four personalities and how they relate to choosing colors and style elements for your brand. Yesterday I went live to give you an overview of each of the four personality groups,

https://www.facebook.com/groups/attractivebrandingsecrets/permalink/583532108924170/

Listen to the live on the four personality types, and also make sure to check out the Color Psychology page to decide which one feels right for your business. Do you want to be seen as aspirational, an expert, fun, adventurous? There is at least one group that will work for you!

Once you have identified which personality traits fit your brand best, you can then move on to choosing your colors all from that palette and know that they are harmonious and pulling people in.

If there are two groups that fit the personality of your business, pull colors from the main one and use design elements like fonts and patterns from the second. Just try not to add in elements from three or all the groups,...

How are you coming along on crafting your brand story? Do you have a past, a place, character traits, and an aspirational personality created?

I want to hand you a big platter of “ah has” around color psychology. It sounds a little out there, but stick with me.

In nature, there are four distinct groups that colors fall into, as discovered by British color psychologist Angela Wright.

Note that in nature you never experience color alone, it is always surrounded by other colors.

When colors are seen surrounded by colors that are in the same group, we instinctively “read” their positive characteristics.

For example, it’s currently peach season in Maine. Those lovely ripe peaches pull me in, and I know the ones with more red on the skins will be juicier and sweeter. The pale yellow ones repel me, sending a signal that they are still firm and unsweetened.

This is nature alerting me to what is good to eat, and what I should leave alone. The pale yellow is in a...