How do you strike a balance between looking high-end but also being friendly?
I came across the website for a company called High Value Strategic Advisorsand they have done just that.
High End + Approachability - They achieve this spectacular balance with the simplicity of the layout - look at all that white space with not even any navigation items to clutter it - along with hand drawn friendly illustrations and a serifed Abhaya Libre heading font that not only has lots of substance, it does not take itself too seriously. And of course it is paired with my go-to Group 3 Roboto font for the paragraphs.
Illustration - Not only is it hand drawn, it is also the ONLY illustration on the site that is repeated throughout. And it mirrors the homepage hero photograph.
Photography - You get the brazen, stark, wintry road that is the photographic equivalent of the logo graphic, paired with city offices, families, and some close-ups of laptops and people's work. All photos have a darker, authentic Group 3 style.
While this website is only one page, they put a lot of thought and effort into making it communicate the high-end value of the service with the friendliness and approachability of the consultant.
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