What do you do for work? Do you have a day job with an employer or do you work for yourself? Might you have a side hustle, which you are either content to keep it a side hustle or you hope to one day expand it into a full time gig?
According to a 2021 survey from Side Hustle Nation.com 45% of working Americans have a side hustle (about 70 million people!). 
In this week's Sisters Talk Shop podcast Lisa and I dive deep into side hustles.
What are the most popular side hustles of 2021?
Who is earning the most money from their side hustles?
How much time are people devoting to their side hustles, and what are some of their biggest struggles? 
We look at the survey data and offer insights into starting a side hustle with advice from both present-day thought leaders and our own experiences. 

This is a must-listen for any aspiring female who is ready to create a business from her passion!

​🎧  Listen Here

What I love about this site:
The PERSONALITY! It communicates the magic of youth through the color palette and creative visuals outlined below pulled from Group 1/Spring:
Illustration - The Alice in Wonderland ink drawings in the background continue the story of magic and curiosity. They playfully bring you down the page. 
Photography - What makes the photography stand out is the superimposing of magical elements to show not the way the world is, but how children see the world. Thank you Photoshop!
Fonts - The playful Cantoni heading typeface clearly expresses youth and fun. The paragraph typeface Belleza nicely continues that feeling bringing both easy readability along with some youthful character. 
Patterns - there are nice subtle watercolor paint strokes both in the background and used as highlights that lend to the lightness and playfullness of the site.
Navigation - I love how there is one central pale coral line that leads you down the entire homepage, ending on the map of where the school is located. Brilliant UI.
Nice work Interactive Schools!

As a creator, I have always loved Etsy. A big fan of orange, I love their logo and branding. I love that they provide a popular platform for small creators to compete with larger ones. And I love being able to heart things and then look at all the things I love on one screen, similar to Pinterest. 
​
Which is why I was so excited when my sister Lisa told me she had an interview lined up for us with an Etsy creator for one of our Sisters Talk Shop episodes.

Have you ever day dreamed about starting your own Etsy shop? I can't wait for you to listen to this episode and discover how Catlyn Toth took a passion for doodling and turned it into this fabulous Etsy sticker shop!
In the midst of the pandemic, Catlyn, who is a 3rd grade teacher, needed a creative outlet. Since she was young, drawing and art had been in her blood. Her great grandmother was an amazing artist. 
She was watching Star Wars one night with her partner and was doodling little Star Wars-inspired stickers on her Ipad. She gave some out to her family, which turned into her friends, which turned into her colleagues. And they couldn't get enough of them! Her optimistic and colorful doodles began inspiring others, and Direction by Design was born. 
Join us as we travel through Catt’s journey to e-commerce success and learn how she cultivates community through her artwork.
Her “Kinda a Big Dill” pickle sticker is one of Lisa and my favorites!

🎧  Listen Here

How do you strike a balance between looking high-end but also being friendly?
I came across the website for a company called High Value Strategic Advisorsand they have done just that.
High End + Approachability - They achieve this spectacular balance with the simplicity of the layout - look at all that white space with not even any navigation items to clutter it - along with hand drawn friendly illustrations and a serifed Abhaya Libre heading font that not only has lots of substance, it does not take itself too seriously. And of course it is paired with my go-to Group 3 Roboto font for the paragraphs.
Illustration - Not only is it hand drawn, it is also the ONLY illustration on the site that is repeated throughout. And it mirrors the homepage hero photograph.
Photography - You get the brazen, stark, wintry road that is the photographic equivalent of the logo graphic, paired with city offices, families, and some close-ups of laptops and people's work. All photos have a darker, authentic Group 3 style.
While this website is only one page, they put a lot of thought and effort into making it communicate the high-end value of the service with the friendliness and approachability of the consultant.  


Would you like to be featured on a future episode of Sisters Talk Shop? Do you have a favorite website to share? Email [email protected] or [email protected] and let's chat!