What Does the Color Red Mean? When to Choose Red for Your Logo & Brand Color Palette

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Red is a very powerful color. Just looking at it raises your blood pressure and whets the appetite. Red is physical, it is the color of life itself. Red blood, red lips, full red tulips and roses. Apples beckoning you to eat them, bright red berries enticing you with promised sweetness. Red screams come closer and consume me.  

It is associated with masculinity, and exudes strength and power. (Let's just be clear here – women have just as much strength and power, this color just happens to communicate the strength and power of the male variety.) Super heroes done red capes, and countries often choose it for their flags.  

Red is one of the colors that jumps out at you and makes you think it is closer than it really is. Which makes it an excellent choice for stop signs and red lights. It also makes it an excellent choice if you have a brand that you want to be noticed. 

The most prominent brand of all time uses red as...
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The 2 Major Mistakes: How Ivanka Trump’s Brand Palette Contributed to the Demise of the Business

Ivanka Trump homepage screenshot
The July 2018 homepage of the Ivanka Trump brand

The homepage of the signature Ivanka Trump brand features a model in a bright floral and flamingo pink dress, the headline reading, “The Summer Fun Issue.” Flamingo pink is a bright, fun color, but looking at the rest of the site reveals that the site is suffering from color disharmony, which could be considered one of the contributing factors to the end of the brand.

We look to the natural world to create harmonious color schemes. In fact, if you look at the online design tool Canva.com, they feature “100 Brilliant Color Combinations,” which are pulled directly from the natural world. They even feature a Color Palette Generator where you can upload your own images and the tool automatically pulls harmonious shades and creates a custom color palette for you. Trump’s brand would have fared better had they used this tool in the beginning design stages.
Canva's color combination example
One of Canva's "100 Brilliant Color...
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