I did a live Masterclass on the 4 critical ingredients you need to create a delectably memorable brand. But what if YOU are the brand? How do you apply these four elements to yourself?
Let's recap. The four elements you need to whip up that brand are:
1. History (a past)
2. Culture (a place)
3. Brand Personality (character)
4. Typical Customer (an aspirational self-image)
Related to YOU, here is what you need to think about:
What is your personal story? Why did you want to create this brand? One of my good business friends LaFaye Pye , the Prosperity Architect, tells the story of how she was stuck in bed for months on end with a back problem. Before getting hurt, she taught nutrition and was well known for her delicious and healthy recipes. But it didn't light a spark in her. While she was unable to walk, she realized that what she really wanted to do was help female entrepreneurs get their businesses off the ground. (Sound similar? Yes, we both have a similar passion!)...
When you're working on building your own website, while you have been surfing the web, documenting what you like and don't like about different sites, do you start to notice anything similar about the sites that you like?
Do they seem cohesive? Is there something about them that makes them stand out in a unique way?
You might not have even picked up on it, but I bet these sites all have very cohesive brands. A brand is simply something that differentiates a business from similar businesses.
"Buy this one, not that."
For example, I can buy leggings on Amazon, or I can buy Under Armour leggings and pay five times as much.
What makes me want to pay five times as much?
With a solid brand, your offering commands top prices. A brand means reliability. You develop relationships with brands. You come to expect certain things from certain brands, and they in turn consistently provide that.
At the heart of a brand is having a good product, and the process of branding is about...