The DL on Side Hustles (with survey data!) & My Favorite Creative Website

Jul 21, 2021

What do you do for work? Do you have a day job with an employer or do you work for yourself? Might you have a side hustle, which you are either content to keep it a side hustle or you hope to one day expand it into a full time gig?

According to a 2021 survey from Side Hustle Nation.com 45% of working Americans have a side hustle (about 70 million people!). 

In this week's Sisters Talk Shop podcast Lisa and I dive deep into side hustles.

What are the most popular side hustles of 2021?

Who is earning the most money from their side hustles?

How much time are people devoting to their side hustles, and what are some of their biggest struggles

We look at the survey data and offer insights into starting a side hustle with advice from both present-day thought leaders and our own experiences. 

Side Hustles

This is a must-listen for any aspiring female who is...

Continue Reading...

Starting an Etsy Shop

Jul 02, 2021

As a creator, I have always loved Etsy. A big fan of orange, I love their logo and branding. I love that they provide a popular platform for small creators to compete with larger ones. And I love being able to heart things and then look at all the things I love on one screen, similar to Pinterest. 

Which is why I was so excited when my sister Lisa told me she had an interview lined up for us with an Etsy creator for one of our Sisters Talk Shop episodes.

Catlyn Toth

Have you ever day dreamed about starting your own Etsy shop? I can't wait for you to listen to this episode and discover how Catlyn Toth took a passion for doodling and turned it into this fabulous Etsy sticker shop!

In the midst of the pandemic, Catlyn, who is a 3rd grade teacher, needed a creative outlet. Since she was young, drawing and art had been in her blood. Her great grandmother was an amazing artist. 

She was watching Star Wars one night...

Continue Reading...

4 Inspiring Women, 1 Inspiring Website

Jun 23, 2021

How is your summer going? It's been a couple weeks but I am guessing you might not have even noticed my absence in your inbox as you are out enjoying all this amazing weather! June is my favorite time of year. My peonies bloom:

Peonies

And the garden is full of little green shoots.

I wanted to re-cap the AMAZING women we have featured on the Sisters Talk Shop podcast this past month. Here is an overview;

06. Living Your Best Life with Melesha Bailey of Love 4 Life Wellness

Melesha Bailey

Melesha and I have been in the same business group for a few years now and I have only ever known her as the vibrant lovely kind-hearted lady that she is, but previously she was sick and overweight. One day she was fed up and made a decision that changed her life so dramatically that she was off all her medication in a matter of three weeks with a renewed love for life. She is now...

Continue Reading...

Thought about retail? Starting an athletic apparel brand

May 29, 2021

I grew up living and breathing retail. My mom had a gift shop she ran with two other local ladies, and my first year of life was spent sleeping under a cash register.

This week on the Sisters Talk Shop podcast Lisa and I interview two ladies from our hometown of Farmington, Maine who also decided to go into retail. Only they started a clothing brand. 

Have you ever been frustrated that certain items of clothing only come in say black or blue? After not finding running leggings that were both comfortable and colorful, they decided to make their own. 

Their Spandits! running gear is sewn in Maine and comes in durable and FUN fabrics. We talk to them about how they went from an idea to a full-blown operation.

If you have ever wondered what it is like to start your own business selling a real-life product, this episode is for you!

LaFaye Pye of One Happy Business
Continue Reading...

A Tool That Can Predict Your Success - Google Trends for Entrepreneurs

Jun 30, 2020
 

Are you wondering if what you are interested in is popular enough to make a business out of?

Are you wondering which SEO terms to use for your website, ads, or other promotional materials?

Would you like to know what time of year is best to devote to paid ads to market your product or service?

In this short video I released today I give you an overview of the amazing intelligence you can pull from Google Trends.

After watching, I would love for you to comment on any interesting intel you got from a simple Google Trends search!

Continue Reading...

Before & After: A Gorgeous Feminine Slide Deck

Jun 23, 2020

LaFaye Pye, the Prosperity Strategist, is one of my business besties. We met via an intensive 6-week online course (of course!) in which it turned out that there were only a small handful of us who posted regularly and did our best to keep up with the content. After this course was finished, we all had to take a step back from what we were working on to decompress. But I would never trade that experience as all the amazing friendships that have come out of it.

When LaFaye was going through a re-brand, she brought me in to help. We looked at her current color scheme and visual elements, and talked through exactly what she was trying to communicate. She was very attached to her pinks and browns, only they weren't quite the right shades to communicate her position as an expert in her field. She was also attached to the Summer color psychology group with its flowing and feminine elements. To communicate her expert status, we tweaked her palette to encompass a Winter color scheme, and...

Continue Reading...

Before & After: The Thoughtful Giving App

Jun 09, 2020

I met with Misty at a cute corner coffee shop in downtown Bath, Maine, the city of ships. Cafe Creme is the hangout of choice for many of the locals and boarding school students alike. Its intimate atmosphere encourages conversation and camaraderie, and the sea of treats under glass domes at the counter along with row of local coffees along the wall encourages you to stay awhile.

Misty had heard about me from my SCORE mentor. If you are unfamiliar with the SCORE program, its mission is to match entrepreneurs with seasoned business veterans. Misty, a mom with young kids like myself, was a massage therapist by trade, and working on developing an incredible app she called Thoughtful Giving. At the time she had entered the LA Top Gun competition to win funding for her business idea and wanted to connect with me to learn more about branding and design.

I was more than happy to meet with her as one, she was obviously a fellow go-getter, two, I love talking branding and design,...

Continue Reading...

The Four Personality Types - one is right for your business

May 08, 2020

I had a question about the four personalities and how they relate to choosing colors and style elements for your brand. Yesterday I went live to give you an overview of each of the four personality groups,



https://www.facebook.com/groups/attractivebrandingsecrets/permalink/583532108924170/

Listen to the live on the four personality types, and also make sure to check out the Color Psychology page to decide which one feels right for your business. Do you want to be seen as aspirational, an expert, fun, adventurous? There is at least one group that will work for you!

Once you have identified which personality traits fit your brand best, you can then move on to choosing your colors all from that palette and know that they are harmonious and pulling people in.

If there are two groups that fit the personality of your business, pull colors from the main one and use design elements like fonts and patterns from the second. Just try not to add in elements from three or all the groups,...

Continue Reading...

In Nature You Never Experience Color Alone

Oct 01, 2019

How are you coming along on crafting your brand story? Do you have a past, a place, character traits, and an aspirational personality created?

I want to hand you a big platter of “ah has” around color psychology. It sounds a little out there, but stick with me.

In nature, there are four distinct groups that colors fall into, as discovered by British color psychologist Angela Wright.

Note that in nature you never experience color alone, it is always surrounded by other colors.

When colors are seen surrounded by colors that are in the same group, we instinctively “read” their positive characteristics.

For example, it’s currently peach season in Maine. Those lovely ripe peaches pull me in, and I know the ones with more red on the skins will be juicier and sweeter. The pale yellow ones repel me, sending a signal that they are still firm and unsweetened.

This is nature alerting me to what is good to eat, and what I should leave alone. The pale yellow is in a...

Continue Reading...

Brand Stories for when YOU are the Brand

Sep 24, 2019

I did a live Masterclass on the 4 critical ingredients you need to create a delectably memorable brand. But what if YOU are the brand? How do you apply these four elements to yourself?

Let's recap. The four elements you need to whip up that brand are:

1. History (a past)
2. Culture (a place)
3. Brand Personality (character)
4. Typical Customer (an aspirational self-image)

Related to YOU, here is what you need to think about:

History
What is your personal story? Why did you want to create this brand? One of my good business friends LaFaye Pye , the Prosperity Architect, tells the story of how she was stuck in bed for months on end with a back problem. Before getting hurt, she taught nutrition and was well known for her delicious and healthy recipes. But it didn't light a spark in her. While she was unable to walk, she realized that what she really wanted to do was help female entrepreneurs get their businesses off the ground. (Sound similar? Yes, we both have a similar passion!)...

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.