I was recently on the phone with my sister, who is an HR director. She is working on an amazing new venture with women in her city to help aspiring female entrepreneurs navigate up-leveling their businesses, similar to Shark Tank.
“You know,” she said, “this is such a great opportunity for them to get their businesses out there. They will really up their brand awareness.”
“Yes,” I replied. “That’s the first step.”
“First step?” she asked, “There are others?”
She had no idea that marketing and promotion went beyond getting your brand seen in public.
Yes, there is a process to this thing we call marketing and promotion. Some call it a customer journey. Others a marketing funnel.
But what it really boils down to is a series of events that you plan out in advance to introduce yourself to your prospective future customers so that eventually you will have achieved the magical trifecta, where they will,