The DL on Side Hustles (with survey data!) & My Favorite Creative Website

Jul 21, 2021

What do you do for work? Do you have a day job with an employer or do you work for yourself? Might you have a side hustle, which you are either content to keep it a side hustle or you hope to one day expand it into a full time gig?

According to a 2021 survey from Side Hustle Nation.com 45% of working Americans have a side hustle (about 70 million people!). 

In this week's Sisters Talk Shop podcast Lisa and I dive deep into side hustles.

What are the most popular side hustles of 2021?

Who is earning the most money from their side hustles?

How much time are people devoting to their side hustles, and what are some of their biggest struggles

We look at the survey data and offer insights into starting a side hustle with advice from both present-day thought leaders and our own experiences. 

Side Hustles

This is a must-listen for any aspiring female who is...

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Before & After: A Gorgeous Feminine Slide Deck

Jun 23, 2020

LaFaye Pye, the Prosperity Strategist, is one of my business besties. We met via an intensive 6-week online course (of course!) in which it turned out that there were only a small handful of us who posted regularly and did our best to keep up with the content. After this course was finished, we all had to take a step back from what we were working on to decompress. But I would never trade that experience as all the amazing friendships that have come out of it.

When LaFaye was going through a re-brand, she brought me in to help. We looked at her current color scheme and visual elements, and talked through exactly what she was trying to communicate. She was very attached to her pinks and browns, only they weren't quite the right shades to communicate her position as an expert in her field. She was also attached to the Summer color psychology group with its flowing and feminine elements. To communicate her expert status, we tweaked her palette to encompass a Winter color scheme, and...

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Before & After: The Thoughtful Giving App

Jun 09, 2020

I met with Misty at a cute corner coffee shop in downtown Bath, Maine, the city of ships. Cafe Creme is the hangout of choice for many of the locals and boarding school students alike. Its intimate atmosphere encourages conversation and camaraderie, and the sea of treats under glass domes at the counter along with row of local coffees along the wall encourages you to stay awhile.

Misty had heard about me from my SCORE mentor. If you are unfamiliar with the SCORE program, its mission is to match entrepreneurs with seasoned business veterans. Misty, a mom with young kids like myself, was a massage therapist by trade, and working on developing an incredible app she called Thoughtful Giving. At the time she had entered the LA Top Gun competition to win funding for her business idea and wanted to connect with me to learn more about branding and design.

I was more than happy to meet with her as one, she was obviously a fellow go-getter, two, I love talking branding and design,...

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In Nature You Never Experience Color Alone

Oct 01, 2019

How are you coming along on crafting your brand story? Do you have a past, a place, character traits, and an aspirational personality created?

I want to hand you a big platter of “ah has” around color psychology. It sounds a little out there, but stick with me.

In nature, there are four distinct groups that colors fall into, as discovered by British color psychologist Angela Wright.

Note that in nature you never experience color alone, it is always surrounded by other colors.

When colors are seen surrounded by colors that are in the same group, we instinctively “read” their positive characteristics.

For example, it’s currently peach season in Maine. Those lovely ripe peaches pull me in, and I know the ones with more red on the skins will be juicier and sweeter. The pale yellow ones repel me, sending a signal that they are still firm and unsweetened.

This is nature alerting me to what is good to eat, and what I should leave alone. The pale yellow is in a...

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Brand Stories for when YOU are the Brand

Sep 24, 2019

I did a live Masterclass on the 4 critical ingredients you need to create a delectably memorable brand. But what if YOU are the brand? How do you apply these four elements to yourself?

Let's recap. The four elements you need to whip up that brand are:

1. History (a past)
2. Culture (a place)
3. Brand Personality (character)
4. Typical Customer (an aspirational self-image)

Related to YOU, here is what you need to think about:

History
What is your personal story? Why did you want to create this brand? One of my good business friends LaFaye Pye , the Prosperity Architect, tells the story of how she was stuck in bed for months on end with a back problem. Before getting hurt, she taught nutrition and was well known for her delicious and healthy recipes. But it didn't light a spark in her. While she was unable to walk, she realized that what she really wanted to do was help female entrepreneurs get their businesses off the ground. (Sound similar? Yes, we both have a similar passion!)...

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Purple Cows and Square Pegs

Sep 12, 2019

When you're working on building your own website, while you have been surfing the web, documenting what you like and don't like about different sites, do you start to notice anything similar about the sites that you like?

Do they seem cohesive? Is there something about them that makes them stand out in a unique way?

You might not have even picked up on it, but I bet these sites all have very cohesive brands. A brand is simply something that differentiates a business from similar businesses.

"Buy this one, not that."

For example, I can buy leggings on Amazon, or I can buy Under Armour leggings and pay five times as much.

What makes me want to pay five times as much?

The brand.

With a solid brand, your offering commands top prices. A brand means reliability. You develop relationships with brands. You come to expect certain things from certain brands, and they in turn consistently provide that.

At the heart of a brand is having a good product, and the process of branding is about...

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The 3 Little Black Dresses of Stock Photography Sites

Jun 30, 2019
3 black dresses
 
Do you know one of the #1 things that holds fellow female entrepreneurs back from getting their brands out into the marketplace?

I'll give you a few seconds to think about.

Yep, one thing is definitely fear of being judged. That inner critic will get us every time.

But what I'm talking about is lack of professional images!

And who has time to Google best stock image sites, which I invite you to run off into the rabbit hole of internet oblivion and do now. Go ahead. I dare you.

Oh no, if you would rather just get right to the point, I'll let you in on my most-frequently-used stock image sites that give me the biggest return on my investment (of time). This is a highly-curated list ladies.

One of my absolute favorites, which I can count on most often, is called Pixabay,

https://pixabay.com/
Pixabay homepage screenshot
 

It's my first go-to when I need an image. Which is ALL THE TIME in the online world. Be it for my blog, my website, my Facebook/Instagram ads, you name it, I need images! And lots of...
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What Does the Color Red Mean? When to Choose Red for Your Logo & Brand Color Palette

Aug 25, 2018
Picture
 
Red is a very powerful color. Just looking at it raises your blood pressure and whets the appetite. Red is physical, it is the color of life itself. Red blood, red lips, full red tulips and roses. Apples beckoning you to eat them, bright red berries enticing you with promised sweetness. Red screams come closer and consume me.  

It is associated with masculinity, and exudes strength and power. (Let's just be clear here – women have just as much strength and power, this color just happens to communicate the strength and power of the male variety.) Super heroes done red capes, and countries often choose it for their flags.  

Red is one of the colors that jumps out at you and makes you think it is closer than it really is. Which makes it an excellent choice for stop signs and red lights. It also makes it an excellent choice if you have a brand that you want to be noticed. 

The most prominent brand of all time uses red as...
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The 2 Major Mistakes: How Ivanka Trump’s Brand Palette Contributed to the Demise of the Business

Jul 27, 2018
Ivanka Trump homepage screenshot
The July 2018 homepage of the Ivanka Trump brand

The homepage of the signature Ivanka Trump brand features a model in a bright floral and flamingo pink dress, the headline reading, “The Summer Fun Issue.” Flamingo pink is a bright, fun color, but looking at the rest of the site reveals that the site is suffering from color disharmony, which could be considered one of the contributing factors to the end of the brand.

We look to the natural world to create harmonious color schemes. In fact, if you look at the online design tool Canva.com, they feature “100 Brilliant Color Combinations,” which are pulled directly from the natural world. They even feature a Color Palette Generator where you can upload your own images and the tool automatically pulls harmonious shades and creates a custom color palette for you. Trump’s brand would have fared better had they used this tool in the beginning design stages.
Canva's color combination example
One of Canva's "100 Brilliant Color...
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