Before & After: A Gorgeous Feminine Slide Deck

LaFaye Pye, the Prosperity Strategist, is one of my business besties. We met via an intensive 6-week online course (of course!) in which it turned out that there were only a small handful of us who posted regularly and did our best to keep up with the content. After this course was finished, we all had to take a step back from what we were working on to decompress. But I would never trade that experience as all the amazing friendships that have come out of it.

When LaFaye was going through a re-brand, she brought me in to help. We looked at her current color scheme and visual elements, and talked through exactly what she was trying to communicate. She was very attached to her pinks and browns, only they weren't quite the right shades to communicate her position as an expert in her field. She was also attached to the Summer color psychology group with its flowing and feminine elements. To communicate her expert status, we tweaked her palette to encompass a Winter color scheme, and...

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Before & After: The Thoughtful Giving App

I met with Misty at a cute corner coffee shop in downtown Bath, Maine, the city of ships. Cafe Creme is the hangout of choice for many of the locals and boarding school students alike. Its intimate atmosphere encourages conversation and camaraderie, and the sea of treats under glass domes at the counter along with row of local coffees along the wall encourages you to stay awhile.

Misty had heard about me from my SCORE mentor. If you are unfamiliar with the SCORE program, its mission is to match entrepreneurs with seasoned business veterans. Misty, a mom with young kids like myself, was a massage therapist by trade, and working on developing an incredible app she called Thoughtful Giving. At the time she had entered the LA Top Gun competition to win funding for her business idea and wanted to connect with me to learn more about branding and design.

I was more than happy to meet with her as one, she was obviously a fellow go-getter, two, I love talking branding and design,...

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The 3 Little Black Dresses of Stock Photography Sites

3 black dresses
 
Do you know one of the #1 things that holds fellow female entrepreneurs back from getting their brands out into the marketplace?

I'll give you a few seconds to think about.

Yep, one thing is definitely fear of being judged. That inner critic will get us every time.

But what I'm talking about is lack of professional images!

And who has time to Google best stock image sites, which I invite you to run off into the rabbit hole of internet oblivion and do now. Go ahead. I dare you.

Oh no, if you would rather just get right to the point, I'll let you in on my most-frequently-used stock image sites that give me the biggest return on my investment (of time). This is a highly-curated list ladies.

One of my absolute favorites, which I can count on most often, is called Pixabay,

https://pixabay.com/
Pixabay homepage screenshot
 

It's my first go-to when I need an image. Which is ALL THE TIME in the online world. Be it for my blog, my website, my Facebook/Instagram ads, you name it, I need images! And lots of...
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What Does the Color Red Mean? When to Choose Red for Your Logo & Brand Color Palette

Picture
 
Red is a very powerful color. Just looking at it raises your blood pressure and whets the appetite. Red is physical, it is the color of life itself. Red blood, red lips, full red tulips and roses. Apples beckoning you to eat them, bright red berries enticing you with promised sweetness. Red screams come closer and consume me.  

It is associated with masculinity, and exudes strength and power. (Let's just be clear here – women have just as much strength and power, this color just happens to communicate the strength and power of the male variety.) Super heroes done red capes, and countries often choose it for their flags.  

Red is one of the colors that jumps out at you and makes you think it is closer than it really is. Which makes it an excellent choice for stop signs and red lights. It also makes it an excellent choice if you have a brand that you want to be noticed. 

The most prominent brand of all time uses red as...
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The 2 Major Mistakes: How Ivanka Trump’s Brand Palette Contributed to the Demise of the Business

Ivanka Trump homepage screenshot
The July 2018 homepage of the Ivanka Trump brand

The homepage of the signature Ivanka Trump brand features a model in a bright floral and flamingo pink dress, the headline reading, “The Summer Fun Issue.” Flamingo pink is a bright, fun color, but looking at the rest of the site reveals that the site is suffering from color disharmony, which could be considered one of the contributing factors to the end of the brand.

We look to the natural world to create harmonious color schemes. In fact, if you look at the online design tool Canva.com, they feature “100 Brilliant Color Combinations,” which are pulled directly from the natural world. They even feature a Color Palette Generator where you can upload your own images and the tool automatically pulls harmonious shades and creates a custom color palette for you. Trump’s brand would have fared better had they used this tool in the beginning design stages.
Canva's color combination example
One of Canva's "100 Brilliant Color...
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