When you're working on building your own website, while you have been surfing the web, documenting what you like and don't like about different sites, do you start to notice anything similar about the sites that you like?
Do they seem cohesive? Is there something about them that makes them stand out in a unique way?
You might not have even picked up on it, but I bet these sites all have very cohesive brands. A brand is simply something that differentiates a business from similar businesses.
"Buy this one, not that."
For example, I can buy leggings on Amazon, or I can buy Under Armour leggings and pay five times as much.
What makes me want to pay five times as much?
With a solid brand, your offering commands top prices. A brand means reliability. You develop relationships with brands. You come to expect certain things from certain brands, and they in turn consistently provide that.
At the heart of a brand is having a good product, and the process of branding is about...