Red is a very powerful color. Just looking at it raises your blood pressure and whets the appetite. Red is physical, it is the color of life itself. Red blood, red lips, full red tulips and roses. Apples beckoning you to eat them, bright red berries enticing you with promised sweetness. Red screams come closer and consume me.
It is associated with masculinity, and exudes strength and power. (Let's just be clear here – women have just as much strength and power, this color just happens to communicate the strength and power of the male variety.) Super heroes done red capes, and countries often choose it for their flags.
Red is one of the colors that jumps out at you and makes you think it is closer than it really is. Which makes it an excellent choice for stop signs and red lights. It also makes it an excellent choice if you have a brand that you want to be noticed.
The most prominent brand of all time uses red as...