The Four Personality Types - one is right for your business

color psychology May 08, 2020

I had a question about the four personalities and how they relate to choosing colors and style elements for your brand. Yesterday I went live to give you an overview of each of the four personality groups,

Listen to the live on the four personality types, and also make sure to check out the Color Psychology page to decide which one feels right for your business. Do you want to be seen as aspirational, an expert, fun, adventurous? There is at least one group that will work for you!

Once you have identified which personality traits fit your brand best, you can then move on to choosing your colors all from that palette and know that they are harmonious and pulling people in.

If there are two groups that fit the personality of your business, pull colors from the main one and use design elements like fonts and patterns from the second. Just try not to add in elements from three or all the groups, then the signals you will be sending will be too complicated!

I mentioned that the women who discovered these natural color psychology color groups was Angela Wright. She is a color psychologist who runs Colour Affects in London. I studied with her the year before last and that is how I was able to become an accredited Colour Affects colorist.

She has just released the digital version of her ground-breaking book, "The Beginners Guide to Colour Psychology" and you can check that out on Amazon here.

I have also put together an entire course on styling your brand, from choosing the right colors, fonts, shapes, patterns, textures, photographic styles, and even copy, which you can find here:

If you have any questions on which group is right for your brand, feel free to DM me on Facebook!


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